With the advent of YouTube and the millions of websites that are floating out there in cyberspace, a whole new world of video has been created . . . online video also known as website streaming video.
After your webmaster has artistically nailed your image, there begins the SEO (Search Engine Optimization) work, which we know is where the true magic begins.
It is not uncommon these days for SEO experts to partner with a quality, reputable video production company in order to kick a website to another level.
Why? Because video sells!
And . . . video accentuates what the webmaster and SEO teams have done.
Think about it, which hotel are you going to choose if one has nothing more than still shots of their rooms and another has video showcasing every aspect of the property from pool to spa to luxury dining?
Why do infomercials work? Often we watch these ads and order things that we really don’t need . . . all because video has convinced us that we do.
It is essential these days that companies of any type utilize video as a means to attach a face to a voice and vice versa. It provides in its own way a sense of comfort to the viewer as one can now see and hear who is at the helm of the company or see the product in its application.
The video craze is on and is here to stay!
From start-ups to Fortune 500 - resorts, software companies, attorneys, cosmetic surgeons, pharmaceutical companies, educational institutions - have discovered the power of video and the positive results that it can bring.
And video is no longer as cost prohibitive as in times past. A well produced video can serve you for years and may be well worth the investment as one client may provide the ROI for which you or your marketing firm is seeking to achieve.
Those who omit this from their marketing plans may indeed be overlooking an area that is crucial in differentiating one competitor from the other and one that has been substantially linked to an increase in sales.
Until next time, remember: 1) Website Design 2) SEO Work 3) VIDEO!
Sherry Thomas
Info@BreathlessVideo.com
