Study after study shows an increase in sales when video is used as an advertising medium. It simply isn’t enough to write content and inform via words. Video in the lobby of cosmetic surgeon’s office showing the before and after is far more compelling than before and after photos.

When perusing hotel accommodations, it isn’t uncommon to gravitate toward the hotel that offers us a virtual tour or presents an enticing video of the spa, poolside lunches, the busy dance floor of the in-house lounge. If there is one piece of advice I offer my clients repeatedly, it is : get a good website designer, hire a top SEO expert, and invest in a good video (for your website) that demonstrates your product or service and allows the viewer to hear and see the management in place.

Video offers a comfort level that simply does not exist with text. Given a choice, a potential client will choose the companies or products that are showcasing themselves via video most every time over the ones who simply talk in text with adjectives.

Until recently, the power of video was vastly undervalued but we know that video at trade shows pull in traffic thus increasing the chances of a ‘close’. Video email campaigns seem to pull stronger numbers in sales than their plain text counterparts. It is important to remember, however, that amateur video can defeat the purpose.

A good video should consist of concise copy with sound interviews and testimonials with quality editing. This is a calling card and it is of paramount importance that the caliber of the video scream professionalism.

With video taking center stage, there seems to be more and more competition in the video production arena. Educate yourself before choosing your production company and then sit back and enjoy the sales results that follow.

Sherry Thomas
Info@.BreathlessVideo.com