If there is one piece of advice I offer my clients repeatedly, it is : get a good website designer, hire a top SEO expert, and invest in a professional video (for your website) that demonstrates your product or service in its application and/or allows the viewer to hear and see the management in place.
With VIDEO taking center stage, it is important to remember that there is a right way and a wrong approach to video.
Amateur video can defeat the purpose, lending a “home-made” look, possibly discrediting your fine company. A good video should be well-written, contain strong client testimonials, feature individuals or interviewees who are comfortable on camera, shot with good equipment and edited on industry standard software. Narration or voice-overs should be professional.
Video offers a comfort level that simply does not exist with text.
Given a choice, a potential client will choose the companies or products that are showcasing themselves via video most every time over the ones who simply talk in text using adjectives.
If there is one piece of advice I offer my clients repeatedly, it is : get a good website designer, hire a top SEO expert, and invest in a professional video (for your website) that demonstrates your product or service in its application and/or allows the viewer to hear and see the management in place.
With VIDEO taking center stage, it is important to remember that there is a right way and a wrong approach to video.
Amateur video can defeat the purpose, lending a “home-made” look, possibly discrediting your fine company. A good video should be well-written, contain strong client testimonials, feature individuals or interviewees who are comfortable on camera, shot with good equipment and edited on industry standard software. Narration or voice-overs should be professional.
Video offers a comfort level that simply does not exist with text.
Given a choice, a potential client will choose the companies or products that are showcasing themselves via video most every time over the ones who simply talk in text using adjectives.
Video in the lobby of cosmetic surgeon’s office showing the before and after is far more compelling than before and after photos. When perusing hotel accommodations, it isn’t uncommon to gravitate toward the hotel that offers us a virtual tour or presents an enticing video of the spa, poolside lunches, or the busy dance floor of the in-house lounge. I know one hotel who swears that video increased their occupancy rate to 90% year round.
Video at trade shows pulls in traffic thus increasing the chances of a ‘close’. Video email campaigns seem to pull stronger numbers in sales than their plain text counterparts.
Once video is produced, DVD’s from the video can now be put to use by inserting them into media kits, airing them at trade shows, including them in email campaigns. Other uses include meeting planner pitches, or offerings on your website as “How-To’s” or instructional video. DVD’s offered in conjunction with books do well.
Video is powerful! It humanizes a product, service, or company. It explains the intangible. It draws us in. It is the new way of advertising and will only gain in popularity in the upcoming years!
