Study after study shows an increase in sales or website conversion rates when video is used as an advertising medium. It simply isn’t enough anymore to write content and inform via words.

Video can often seal the deal.

Until recently, the power of video was vastly undervalued. Not any more. Some research points to a 30 % increase in sales while others say it can double or even triple sales. I know one hotel who swears that video increased their occupancy rate to 90% year round. Other companies claim that it’s what’s set them apart from their competition.

Video offers a comfort level that simply doesn’t exist with text. We can see the inner workings of a product, hear from clients how great a service is or see the management at the helm. It puts a face to name. Why do infomercials work? Often we buy something that we really don’t need, only because video has convinced us that we do.

Given a choice, a potential client will choose the company or product that is being showcased via video most every time over the one that is merely described in print.

The DVD’s from videos have many uses: websites, training films, media kits, video business cards, trade shows, as instructional videos for sale.

A good video should consist of concise copy, sound interviews and testimonials (from clients) pulled together by professional editing in a broadcast quality format. This is a calling card and it’s important that the video scream professionalism.

Educate yourself before choosing your production company and then sit back and enjoy the benefits that follow.

The video craze is on and it’s here to stay!

How do you spell sales? V – I- D – E -O