There is no basic price for a commercial, infomercial, or corporate video. There are many variables involved when quoting a production and many questions that must be asked.

It is important to set a realistic budget as production involves working with professionals who have trained extensively in their craft, use high-end delicate, expensive equipment, and spend hours behind the scenes making your production come to life. 

Production is not simply “point and shoot”.  It is a collaborative effort that requires meticulous planning and research.

A lot of heart goes into every single video.

1) How many locations will we be shooting?
2) How many people will be on camera or will be interviewed?
3) Will we need a teleprompter?
4) Is professional talent needed such as an actor or voice-over expert?
5) Will we be doing the copywriting?
6) Will part or all of this need to be shot in a studio or at your offices or external locations?
7) For what purpose is the video?
How long will the final production be?
9) How many different cuts will come from this production? For example, are we shooting a 2 minute website video  and cutting it also to a 30 second?

It is wise for you, the consumer, to ask these questions and ensure that your contract covers every detail.  One omission could cost you thousands of additional dollars.