Infomercials are a way to advertise that product that you just know in your heart is a winner! Another word used for infomercials is DRTV or Direct Response Television. In DRTV, there is a call –to-action with a telephone number inviting the consumer to call and place an order. Let’s go step by step […]
Author Archives: Sherry
In Economic Downtimes, ADVERTISE!
June 25, 2008 – 2:52 pm
It is a common mistake often repeated and quite predictable. In unpleasant economic times, companies tend to cut back in areas that need it most - primarily the marketing/advertising departments.
An economic downturn should not deter you from your advertising needs so necessary to forge ahead. Now is the time to be creative, to discover innovative […]
The Power of a Professional WebSite Video!
June 11, 2008 – 5:45 pm
If there is one piece of advice I offer my clients repeatedly, it is : get a good website designer, hire a top SEO expert, and invest in a professional video (for your website) that demonstrates your product or service in its application and/or allows the viewer to hear and see the management in place.
With […]
Increase Sales With Video!
June 11, 2008 – 4:54 pm
Study after study shows an increase in sales or website conversion rates when video is used as an advertising medium. It simply isn’t enough anymore to write content and inform via words.
Video can often seal the deal.
Until recently, the power of video was vastly undervalued. Not any more. Some research points to […]
FLORIDA VIDEO PRODUCTION
May 14, 2008 – 7:04 pm
Shooting a video production in Florida has become quite popular in recent years. It is easy to see why, especially for outdoor location shoots. The weather, its attractions (theme parks and watersports), central Florida’s fruit groves, numerous pristine beaches on both coasts, the Art Deco background of South Beach, and the combination of Everglades […]
How To Shoot an On Location Video
April 27, 2008 – 1:55 am
In the world of video production, I am often asked to explain the difference between the terms ‘on location‘ and ‘location‘ shooting?
In filmmaking, a ‘location’ is any place where a film crew will be filming actors and recording their dialog.
Shooting ‘on location’ means just that - shooting at some place other than inside a […]
How to Shoot a Simple, Effective Training Film
April 22, 2008 – 12:49 am
Producing an effective training film (often referred to as a corporate video or corporate demo) is almost a must these days for new products or services. An interested consumer appreciates the fact that with the click of a mouse, the product can be viewed and a tutorial given that makes it easy to see […]
How You Are Perceived by Others May Affect How Far You Get in Life!
April 11, 2008 – 1:33 am
Does the thought of a Sixty Minutes’ reporter at your doorstep make you sweat? (It should!) Do public speeches make you nervous? (We’ve all been there.)What about the all important presentation to your shareholders? (You have a few moments to make a convincing argument. It’s do or die sometimes.) How many times has […]
HOW TO BUILD AN EFFECTIVE WEBSITE and Get Results!
April 3, 2008 – 5:28 am
Search Engine Optimization, also known as SEO, is a process that directs the spiders, bots and crawlers to your site to read its content and to index the information thus aiding in the search process. Companies are now spending billions of dollars each year on search engine optimization and marketing.
Why do millions of […]
