We’ve heard it countless times. Marketing and Advertising budgets are the first to go in bad economic times. Recently a friend, a former CEO of a major soft drink company, simply said, “it’s the easiest to cut, not always the smartest, but certainly the easiest.” Because it is the easiest to cut, many companies fail […]
Some people use the words Training Films and Corporate Video interchangeably. There is a slight difference. Here, we focus on a Training Film.
A Training Film is one that is used to instruct. It normally will feature a speaker, teacher or instructor expertly training utilizing text, powerpoint presentations, graphs and charts.
The topic of a training film can be anything from […]
A CORPORATE VIDEO IS AN EXCELLENT WAY TO PROMOTE YOUR COMPANY! Once it’s completed, place it on your website and watch your sales soar!
Producing a quality corporate video requires skillful scripting in order to send a positive, informative message about the company’s product or services. Normally, a video of this nature is 2-3 minutes maximum […]
MORE AND MORE COMPANIES ARE TURNING TO VIDEO TO SHOWCASE THEIR PRODUCT OR SERVICE!
With video being employed more and more these days as a Marketing and Advertising tool, it is clear that its many uses and advantages are being discovered.
VIDEO CAN REACH PLACES THAT YOU CAN’T!
A Video can be viewed in countless numbers while your […]
Video has surfaced as a major marketing tool, over the recent years, and with it attention has now been turned to other eye-catching methods of describing a product or service. Animation, or the use of it, seems to be on the rise. What better way to demonstrate that medical device, or show how a cleaning […]
There is no basic price for a commercial, infomercial, or corporate video. There are many variables involved when quoting a production and many questions that must be asked.
It is important to set a realistic budget as production involves working with professionals who have trained extensively in their craft, use high-end delicate, expensive equipment, and spend […]
If there is one piece of advice I offer my clients repeatedly, it is : get a good website designer, hire a top SEO expert, and invest in a professional video (for your website) that demonstrates your product or service in its application and/or allows the viewer to hear and see the management in place.
With […]
Study after study shows an increase in sales or website conversion rates when video is used as an advertising medium. It simply isn’t enough anymore to write content and inform via words.
Video can often seal the deal.
Until recently, the power of video was vastly undervalued. Not any more. Some research points to […]
