We’ve heard it countless times. Marketing and Advertising budgets are the first to go in bad economic times. Recently a friend, a former CEO of a major soft drink company, simply said, “it’s the easiest to cut, not always the smartest, but certainly the easiest.” Because it is the easiest to cut, many companies fail […]
Small businesses often make the costly mistake of doing all of their marketing, advertising, and PR in-house. While this is a great strategy to save money, it’s one that should only be undertaken by those competent in all aspects of advertising and PR. Consider how many horrible ‘budget’ commercials you’ve seen for local […]
A CORPORATE VIDEO IS AN EXCELLENT WAY TO PROMOTE YOUR COMPANY! Once it’s completed, place it on your website and watch your sales soar!
Producing a quality corporate video requires skillful scripting in order to send a positive, informative message about the company’s product or services. Normally, a video of this nature is 2-3 minutes maximum […]
Video has surfaced as a major marketing tool, over the recent years, and with it attention has now been turned to other eye-catching methods of describing a product or service. Animation, or the use of it, seems to be on the rise. What better way to demonstrate that medical device, or show how a cleaning […]
There is no basic price for a commercial, infomercial, or corporate video. There are many variables involved when quoting a production and many questions that must be asked.
It is important to set a realistic budget as production involves working with professionals who have trained extensively in their craft, use high-end delicate, expensive equipment, and spend […]
It is a common mistake often repeated and quite predictable. In unpleasant economic times, companies tend to cut back in areas that need it most - primarily the marketing/advertising departments.
An economic downturn should not deter you from your advertising needs so necessary to forge ahead. Now is the time to be creative, to discover innovative […]
If there is one piece of advice I offer my clients repeatedly, it is : get a good website designer, hire a top SEO expert, and invest in a professional video (for your website) that demonstrates your product or service in its application and/or allows the viewer to hear and see the management in place.
With […]
Study after study shows an increase in sales or website conversion rates when video is used as an advertising medium. It simply isn’t enough anymore to write content and inform via words.
Video can often seal the deal.
Until recently, the power of video was vastly undervalued. Not any more. Some research points to […]
Shooting a video production in Florida has become quite popular in recent years. It is easy to see why, especially for outdoor location shoots. The weather, its attractions (theme parks and watersports), central Florida’s fruit groves, numerous pristine beaches on both coasts, the Art Deco background of South Beach, and the combination of Everglades […]
