We’ve heard it countless times. Marketing and Advertising budgets are the first to go in bad economic times. Recently a friend, a former CEO of a major soft drink company, simply said, “it’s the easiest to cut, not always the smartest, but certainly the easiest.” Because it is the easiest to cut, many companies fail […]
Category Archives: Marketing/Advertising
How Does an Infomercial Work?
July 21, 2008 – 6:36 pm
Infomercials are a way to advertise that product that you just know in your heart is a winner! Another word used for infomercials is DRTV or Direct Response Television. In DRTV, there is a call –to-action with a telephone number inviting the consumer to call and place an order. Let’s go step by step […]
In Economic Downtimes, ADVERTISE!
June 25, 2008 – 2:52 pm
It is a common mistake often repeated and quite predictable. In unpleasant economic times, companies tend to cut back in areas that need it most - primarily the marketing/advertising departments.
An economic downturn should not deter you from your advertising needs so necessary to forge ahead. Now is the time to be creative, to discover innovative […]
Video on a Website Boosts Sales
March 23, 2008 – 8:12 am
Study after study shows an increase in sales when video is used as an advertising medium. It simply isn’t enough to write content and inform via words. Video in the lobby of cosmetic surgeon’s office showing the before and after is far more compelling than before and after photos.
When perusing hotel accommodations, it […]
WHY VIDEO? Because Video Sells!
March 8, 2008 – 6:53 am
With the advent of YouTube and the millions of websites that are floating out there in cyberspace, a whole new world of video has been created . . . online video also known as website streaming video.
After your webmaster has artistically nailed your image, there begins the SEO (Search Engine Optimization) work, which we know […]
