We’ve heard it countless times.  Marketing and Advertising budgets are the first to go in bad economic times.  Recently a friend, a former CEO of a major soft drink company, simply said, “it’s the easiest to cut, not always the smartest, but certainly the easiest.” Because it is the easiest to cut, many companies fail to seize the moment by taking this time to get a leg up on their competitors.  Those who are visible are more likely to command their place in the hierarchy of respect and recognition.

Now, it really doesn’t make sense to advertise your restaurant in a major television campaign if restaurants are off 40%. But how about zeroing in on your market by advertising locally and announcing a blow-out on pasta, let’s say?  A video of pasta cooked several different ways with a price of $4.95 might just be worth it.

Many companies are running, hiding, and feeling defeated - understandably so, but now is the time to look forward to establishing your rung in the ladder by surpassing your competition.

A website with video will most often win the client, provided you have driven your client to the site with sound SEO. Effective video should be colorful, original and highlight either a specific product or service and/or management.

For example,  those little upside tomato plants seem to be selling right now.  The video and its frequency makes us yearn for a juicy tomato and the fact that it’s upside down is unique. Who would ever have thought that a tomato plant upside down could create such a stir?

Something that I hear repeatedly is that video helps a consumer remember.  They remember a face, a slogan, a catchy visual. It simply works.  The question is. . . can you make room in your marketing/advertising budget to test it? It’s almost a catch 22. Now may be the time to take a risk and get the edge on your competitors.