Video has surfaced as a major marketing tool, over the recent years, and with it attention has now been turned to other eye-catching methods of describing a product or service.  Animation, or the use of it, seems to be on the rise.  What better way to demonstrate that medical device, or show how a cleaning product literally repels dirt, how hair products reach deep into the roots, or the inner workings of your new software program?

The combination of Corporate Video and Animation is a winner!  Some creative VP’s of Marketing are even animating their management or figureheads so as to bring a sense of humor to the usual ho-hum videos to which clients are accustomed.  Animated “mascots” are  more common than in yesteryear.  Mascots are a clever way to brand or rebrand.  After all, viewers will remember a lovable creature or a cuddly little character.  (Remember the Pillsbury doughboy?)

With Corporate Video being so popular, creativity is setting in as ad agencies, marketing departments and communications directors are ‘reaching’ to take their video to another level.  What used to be seen only in Superbowl commercials is slowly spilling over into everyday corporate and training videos.

The sky’s the limit with video as long as the message is concise, entertaining, and nails the important features or bullet points.   And Animation is helping to nail that message!